About Netdesignr

Websites built to support business growth

Founded in 2016, Netdesignr is a conversion-focused web agency. We find the structural problems in your website and use research, data and design to address them.

2016

Year founded

200+

Projects delivered

2

Global offices

17+

Years experience

Leadership

Meet the founders

Two partners who believe every business deserves a website that generates real results, not just looks the part.

Mihai Diaconita

Mihai Diaconita

CEO & Founder

Mihai founded Netdesignr in 2016 around one practical idea: a website should help generate revenue. He has more than 17 years of experience in web development and conversion optimisation and leads strategy and client relationships.

Madalina Diaconita

Madalina Diaconita

Managing Director & Co-Founder

Madalina is Netdesignr’s co-founder and manages day-to-day operations. She oversees the delivery process, project quality and coordination between the team and clients.

Our journey

2008

The beginning

Mihai started freelancing in 2008 as a graphic designer from his mum's apartment in Romania, trading under the name Netdesignr. No agency. No team. A self-taught designer building websites for clients from a bedroom.

2010

Moving to the UK

Mihai relocated to London in 2010, followed by Madalina a year later. Working in a larger market exposed them to a wider range of businesses and recurring problems with websites and online marketing.

2016

Officially founded

After auditing hundreds of SME websites, Mihai and Madalina found the same structural problems repeatedly. They founded Netdesignr Ltd in 2016 and developed a diagnostic process to identify and prioritise those problems.

2022

Dubai expansion

Client demand in the UAE led to opening our second office in Dubai. The same conversion problems affect businesses in the UK and the Gulf, so the method works across both markets.

2025

Conversion focus & AI-powered diagnostics

We launched an AI diagnostic tool that scans websites for conversion gaps in under two minutes. Nine specialised AI agents review areas from headline clarity to mobile experience against 254 expert rules.

What we believe

Four principles

01

Research before design

We review analytics, search behaviour, customer questions and competitors before setting the page structure or visual direction.

02

Foundations over aesthetics

A beautiful website that does not convert is a liability. We build the structure that turns visitors into customers, then give it a clear visual identity.

03

Long-term partnerships

Some clients have been with us for more than 15 years. After launch, we can continue to optimise and maintain the website as the business grows.

04

Clear evidence and costs

We explain what is working, what needs attention, the evidence behind each recommendation and the expected cost.

Where we work

London

United Kingdom

Headquarters

Suite 1, Chessington Business Centre Cox Lane, KT9 1SD, Chessington

Dubai

United Arab Emirates

Regional office

Dubai South, DLC-BC-A3, 3rd floor OSD33-007

Not sure what is holding your website back?

Start with a free website diagnostic. There is no signup or sales pitch. You receive a report based on the scan.

Find the conversion gaps